Beer, Wine, Liquer

Traverse City's Best Specialty Wine, Beer and Liquer Store. It's not about being the cheapest, it's about knowing what's in the bottle. Our staff spends a lot of time learning the product on our shelves, and weﾒve built an amazing local clientele who trusts us, whether theyﾒre spending nine dollars or 90. On any given afternoon weﾒll be rocking out to Pearl Jam while discussing Brunello. Look at Bordeaux, some of the worldﾒs most famous wines are built around blending, I admire the ability of winemakers to bring together different grapes and vineyards into an ethereal end product.

Traverse City's Best in Wine.The Blue Goat is the premier wine shop of Northern Michigan. At The Blue Goat we feature thousands of wine labels from over 18 countries and six states, including Champaign/Sparkling wines, dessert wines and Ports. We have wines from over 20 Traverse City area wineries. We also carry a large selection of imported and domestic beer and ale labels, along with Sake and hard cider. If we donﾒt have the wine or beer that you want we will make every effort to find it for you. The Blue Goat can prepare a wine or beer gift basket for that special occasion.